Camile Thai Boosts Customer Engagement with Seamless TV Streaming Offer Integration

Campaign Overview
In the summer of 2023, Camile That, a premium Asian food takeaway brand collaborated with a leading TV streaming service to enhance the customer experience by integrating entertainment with dining. Recognizing that 6 in 10 Gen Z and millennial consumers stream TV while eating takeaway, the campaign embedded a streaming offer into the takeaway's online ordering process, creating a seamless, value-added experience for customers.

Strategy and Execution
The takeaway brand utilized Zenbundle to integrate TV streaming ads into their online platform, offering customers a 1-month streaming membership with qualifying purchases. Upon ordering, customers received a personalized email with a 1-click offer code, allowing them to instantly redeem the offer without disrupting their dining experience.

Impactful Results

• High Engagement: The embedded ad achieved a 21% click-through rate.
• Exceptional Open Rate: Personalized emails saw a 66% open rate.
• Rapid Redemption: 34% of customers redeemed the offer before their takeaway arrived.
• Wide Reach: 61% of customers claimed the offer within a day.

Conclusion
This campaign showcased the power of integrating non-endemic advertising to enhance customer experiences, offering the takeaway brand a unique way to engage their audience by blending entertainment and dining. It highlights how cross-promotional campaigns can drive strong results and create meaningful connections with consumers.

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